![]() More important, however, is Nike's significant organizational reshuffling with regard to wearables. Among those devices are Motorola's Moto 360 smartwatch and a bevy of competitors from Lenovo, Samsung, Fossil, and others that are expected to clash against the nascent fitness tracker market. ![]() The search giant's wearable operating system, Android Wear, will be loaded on a slew of smartwatches. That's not to mention the more immediate threat: Google. Android support for the FuelBand comes as the rumor mill for Apple's iWatch heats up, with a release tentatively slated for the fall, according to a recent New York Times profile of CEO Tim Cook. The decision to unceremoniously welcome Android in its FuelBand family from Nike comes at a trying time for Nike's wearable efforts. Nike's Stefan Olander, VP of Digital Sport, also played down rumors that the sportswear company's longstanding relationship with Apple - stretching back to 2006 with Nike+iPod - was the reasoning behind the exclusivity. Nike confirmed last year that Android's lack of universal support for Bluetooth LE was the reason why the FuelBand was kept off the platform. ![]()
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